Make Your Writing Bloom by Shonell Bacon

Make-Your-Writing-Bloom-Cover

I never fall out of love with writing. It will always be one of my favorite things. But I do get shiny manuscript syndrome, where starting a new project seems more appealing than finishing the current one. MAKE YOUR WRITING BLOOM can help with that, as well as the more serious problem of general writer’s block.

MAKE YOUR WRITING BLOOM is a slim book that takes you through seven days of exercises. I often skip exercises in how-to books, but I took these seriously and finished all of them. Each day tackles your attitude about writing from a different angle. Why do you love to write? What fears do you have around it? What’s getting in your way? How can you incorporate writing into your daily life?

There are no wrong answers, and any epiphanies you have are up to you to interpret. There isn’t much advice in here at all, except to trust in the exercises, trust in the process, and keep writing. Bacon also includes snippets of her own struggles, which I found extremely relatable, since she’s a teacher and an editor, like me. We both are sometimes so overwhelmed with other people’s words that we have trouble finding our own.

Bacon is always realistic. She talks honestly about her setbacks and times she’s sabotaged herself, but not in a woe-is-me way. She overcame her own blocks, and is confident that we can do the same. I  appreciated that positive vibe. At this point in my career, I am completely over books that try to instill fear in writers or treat writing as something horrible and difficult. Bacon doesn’t do that, because she doesn’t have to. She starts by reminding writers why they love the craft so much, and it’s something she returns to again and again throughout the book.

While spending a week making my writing bloom, I fell a little bit more in love with my own writing too.

—–

MAKE YOUR WRITING BLOOM can be found here.

—–

Rating: 4 stars

—–

This book is best for: beginning to intermediate writers

—–

I recommend this book.

The Procrastination Equation by Piers Steel

 

y648

According to Steel, there are three reasons people procrastinate. We’re bored with the task, we expect to fail, or the results are just too abstract. Of these three, it’s the third one that’s really the problem. There are real consequences in the present, while there are only theoretical ones in the future.

The longer it takes to reach our goal, the more we procrastinate. People usually don’t have trouble writing five hundred words due tomorrow. But they have a harder time with five thousand words due in a month, or fifty thousand words due in a year. For writers not under contract, with no deadline, the problem is especially acute. A fuzzy, abstract thing that we want to achieve at some unknown date in the future might as well be called a wish or a dream, rather than a goal.

Even worse, our brains are hard-wired to be impulsive, to make ourselves happy right now rather than working toward an abstract future. Modern life with television, internet, and shopping makes it worse.

Steel has devoted his life to studying procrastination, so THE PROCRASTINATION EQUATION is focused on explaining why we do the things we do. It’s a little bit lighter when it comes to solutions. There are no step-by-step things to try. But understanding how our brains are wired makes the solution to procrastination easier to come by.

The easiest thing to do is to artificially shorten the deadline. Rather than saying a novel will be done by a certain date, set goals for finishing each chapter. Writers also have to stay on task while writing, since flow is so important and interruptions are deadly. It’s horrible that we work and play on the same computers, and those bastards in Silicon Valley have set up social networking to be so addictive. Internet blockers are good. So are time limits and schedules. Anything we can do to take choice out of it is helpful, since our impulsive brains will always choose checking Twitter over working on a difficult scene.

Steel also has advice for setting goals. He thinks the much-used acronym S.M.A.R.T. is stupid. S.M.A.R.T. stands for Specific, Measurable, (which are the same thing) Attainable, Realistic, (also the same thing) and Time-Anchored. Steel suggests four alternate attributes for goals. He says they should be meaningful, challenging, with multiple sub-goals on a modest but regular schedule.

THE PROCRASTINATION EQUATION isn’t truly a how-to book. Steel is more interested in telling us why we procrastinate than how to stop doing it. Even so, I found lots of useful information in its pages—information I can use right now.

—–

THE PROCRASTINATION EQUATION can be found here.

—–

Rating: 4 stars

—–

I recommend this book.

The Scribbler Box

Hello_Sub_May_Box_Pic

In a moment of weakness, when I was feeling in need of some self-care, I signed up for a six-month subscription to THE SCRIBBLER BOX. That was a mistake. Now, every month, the postal carrier delivers another reminder that I wasted my money.

I liked the idea of it. This is a subscription box tailor-made for authors. It promised insider tips from authors, agents, and publishers, as well as unique surprises and one hardcover book. Each month, there would be a YouTube chat with a publishing insider, which seemed pretty darned exciting to me.

What came in the mail was underwhelming, and each month seemed a little bit worse than the month before. I expected the books to be a mix of genres, but they were all YA books and women’s fiction. The “insider tips” were stapled-together booklets of the most generic writing advice I’ve ever seen. Ditto the YouTube chats. Each one was an hour of the hosts asking softball questions while the guests gave vague answers. Someone looking for honest publishing advice would be better off spending an hour reading the blog of a good agent, where real advice can be found.

The box also comes with office supplies like bookmarks and highlighters and paperclips. One month, the “special” surprise was a bic pen. I actually laughed out loud when I opened that month’s box. A bic pen? Really? The whole promise of a subscription box is that they will deliver unique items, but I’ve seen better tchotchkes at OfficeMax.

Literally the best thing about THE SCRIBBLER BOX is the box the stuff comes in. It’s just the right size for shipping or gifting books and it’s decorated with a super cute typewriter graphic. Last month, my subscription box sat on my counter, unopened, for two days until I needed the box for something, so I finally opened it and dumped out the contents so I could use the box.

I never should have signed up for this subscription and I don’t recommend you do, either. The next time I’m in need of some retail therapy, I’ll go to the office supply store or the book store and fill my own cart, because the only good thing about THE SCRIBBLER BOX is the box itself.

—–

The Scribbler Box can be found here.

—–

Rating: 1 star

 

Creating Your Author Brand by Kristine Kathryn Rusch

e57af54f7f1bdde58ab5784451037e91480c8d55

Branding isn’t something novelists think about much. It seems like something the head honchos at Pepsi and Google should worry about, not the business of an author. And the book marketing gurus always tell us “the author is the brand.” Or is it the series? If the author’s name is big enough on the cover and all the covers in the series look alike, the author is branded, right? Rusch tackles these—and many other—myths, starting with the book’s title. Creating is a verb, and it underscores that an author’s brand doesn’t just happen. A writer has an active role to play, whether she realizes it or not.

Rusch originally started writing CREATING YOUR AUTHOR BRAND on her blog, but questions from her readers poured in and as she started addressing them, she realized she had a book. Rusch has experience in every aspect of the field, from author (traditional and indie) to magazine editor to book publisher, so branding is something she’s thought about from more than one angle and her expertise shows through.

Rusch divides her book into the early and intermediate stages of an author’s career. She breaks down the difference between brand identity (what an author thinks her brand is) and brand image (what the public thinks the brand is). She teaches writers how to identify the target audience and how to inspire brand loyalty. She also has different advice for growing an audience depending on the author’s goals and how many books she has out.

Rusch also does something I’ve never seen another marketing expert do: she cautions against fast growth. Most marketers promise huge sales and bestseller status if you’ll only follow their simple steps. Rusch knows how foolhardy that is. She’s seen firsthand how careers spike and then crash due to over-marketing. Readers are individuals, after all, and you can only grow an audience one reader at a time.

My only quibble is that a few chapters were overly long. Sometimes Rusch takes a little while to get to the main point. I get the sense that she’s thinking out loud (or through her fingers) and a few of her insights were discovered as she wrote them. She could have gone back and tightened those chapters. But sometimes, knowing how the author came to her conclusions is the whole point, so this might not be a concern for some readers.

I like that CREATING YOUR AUTHOR BRAND is conceptual, not prescriptive. Rusch is here to teach the deep principles of branding, not a one-time formula to follow. The latter might be simple, but it will probably only work in the short term. Rusch respects her readers and knows that when we understand the underlying concepts, we can apply them to our own work to keep our branding healthy for the long term.

—–

CREATING YOUR AUTHOR BRAND can be found here.

—–

Rating: 5 stars

—–

This book is best for: intermediate writers

—–

I recommend this book.

Blake’s Blogs by Blake Snyder

unnamed

I am a huge fan of SAVE THE CAT. I read it when it came out in 2005, and it changed my life. I talk about Snyder’s method constantly, and recommend his books whenever I have a chance.

Blake Snyder died just four years after SAVE THE CAT was published, and writers have been mourning ever since. So you can imagine my delight when I came across BLAKE’S BLOGS, a book of what his estate considers his best blog posts. But my delight soon turned to disappointment when I realized that this slim volume was really just a cash grab, one last chance for Snyder’s heirs to turn his writing into money.

The posts aren’t bad, but they are ten years old and most of them haven’t aged well. The beauty of a blog is that is captures what a writer is thinking about in that very moment. So there are posts about movies Snyder had recently seen, classes he’d been teaching, and his thoughts on the Oscar nominees of 2008. He rehashes some of what’s in his classic instruction book, but he doesn’t go deeper or come up with fresh insights. While it’s nice to have the blog posts arranged in chapters, the division is rather artificial and makes it seem like an instruction book when it’s really just a book of musings.

I’d like to say that BLAKE’S BLOGS is for the die-hard Snyder fan only, but I’m the biggest Snyder fangirl of them all, and even I didn’t like this book. In the end, BLAKE’S BLOGS made me sad. I wished this book could be better than it was, I mourned a talented teacher who died way too young, and I was embarrassed for Snyder’s relatives who put this product into the world.

—–

BLAKE’S BLOGS can be found here.

—–

Rating: 2 stars

—–

I recommend Save the Cat by Blake Snyder instead of this book.

The Author Blog: Easy Blogging for Busy Authors by Anne R Allen

36978114

There are lots of books, websites, and courses about blogging, but most of them are about business blogs. An author blog is a completely different thing. Authors—especially fiction authors—don’t want to monetize our blogs. We just want to talk to our fans.

THE AUTHOR BLOG approaches blogging from that standpoint. Allen shows that authors don’t have to appeal to a wide audience, just our target readership. We shouldn’t even try to sell our own books on our blogs. Not directly, anyway. Blogs are simply a platform to communicate with readers. They provide an outlet for our nonfiction writing and a chance to share our view of the world. They also help a writer stick to a writing/publishing schedule, learn 21st century writing skills, and help a writer establish her brand.

Allen begins by convincing authors to start blogs. She explains how it can help your career, why blogging is different (and in some ways better) than social media, and why starting a blog now is better than waiting until your agent, editor, and fans start asking why you don’t have one.

The middle part of THE AUTHOR BLOG covers the basics of starting a blog: how to sign up with Blogger or WordPress, what your blog should look like, how to write your author bio and most importantly, what to write about. Allen goes into great detail about what a writer should share on the blog, and what she should keep to herself.

The final part covers things more experienced bloggers might want to try, such as guest blogging, blog hops, and using things like hashtags and SEO to get more traffic. But Allen never wants you to use gimmicks to build traffic or use things like pop-ups or spam comments. Good content delivered on a consistent schedule is better than any tricks the business blogs might dream up.

I loved how Allen reminded authors that our primary job is writing books, not blogs. She keeps blogs where they belong—as a sideline, not a priority. Allen is an advocate of slow blogging, and thinks once a week is a dandy schedule. She’s also much more interested in cultivating a few engaged fans than speaking to the whole world. Her common-sense approach is exactly what authors need.

Blogging isn’t going to change your life. It’s probably not going to change your career, either. But Allen’s sensible, realistic view of the blogging world might just change your mind.

—–

THE AUTHOR BLOG is available here.

—–

Rating: 5 stars

—–

This book is best for: beginning to intermediate authors

—–

I recommend this book.

 

Deep Work by Cal Newport

51kzUUHhMTL._SX331_BO1,204,203,200_

I used to scoff at people who needed an internet blocker while writing. If they were getting distracted by social media, maybe they simply didn’t love writing enough. Not anymore! Nowadays, I’m testing programs like Freedom and Cold Turkey and asking my friends which blocker works best.

Distractions are everywhere. Even worse, they are affecting our brains. The more we let ourselves get distracted, the more our brain trains us to be distractible. Computers and social media are so enticing (maybe even addictive) it’s no wonder we can’t concentrate anymore. Uninterrupted time is rare and becoming rarer. But concentrating deeply, being in “the zone,” is exactly what writers need to do. DEEP WORK has some excellent advice for writers who need to slow down, concentrate, and produce more books.

DEEP WORK is divided into two parts: theory and practice. In part one, Newport lays out why deep work is rare, valuable, and meaningful. He distinguishes between “shallow work” (things like email and meetings) and “deep work” (things like writing, computer coding, and inventing). Shallow work will make you look—and feel—busy, but only deep work truly matters. After all, nobody gets a promotion because they are great at email.

But a persuasive argument for deep work is no good without an action plan. Newport has advice for scheduling deep work, banishing distractions, and cutting out as much shallow work as possible. I found Newport’s suggestions extremely practical and not at all hard.

Newport also suggests cutting out all social media. This last one is probably not realistic for a writer, since social media is our main source of networking and fans expect to interact with us online. However, we certainly can all limit our use of social media, especially during prime writing time.

As much as I loved this book, I do think Newport has a blind spot. He cites numerous examples of men doing deep work, from Carl Jung to Nate Silver, but he quotes few women, and ignores gendered expectations. Women, especially married women, are expected by our society to take up domestic and childcare work, as well as emotional labor such as daily scheduling and managing the social life of the couple. Men are rewarded for ignoring all that and retreating into work in a way that women are not. You can’t do deep work when you’re interrupted all the time and women are most often the ones being interrupted.

DEEP WORK is not for everyone. I can’t imagine a nurse or a waiter or an electrician getting much out of this book, since their jobs are fast-paced and extremely interactive. Newport’s advice is for a certain kind of worker: a knowledge worker who works alone. In short, writers are the ideal audience.

Spending lots of time “in the zone” is crucial for writers, especially new writers without a book contract, who have to rely on their own willpower to get a book written. Without deep work, writers can drift from shallow task to shallow task, looking “busy” the whole time but never getting any of their books written.

—–

DEEP WORK is available here.

—–

Rating: 4 stars

—–

This book is best for: beginning to intermediate writers

—–

I recommend this book.