We live in the internet age, where your mechanic is on Facebook and your dentist has a blog. Everyone is a writer now and everyone publishes. And that’s great. But without good content, the sleekest website and the coolest Twitter handle are just a waste of electrons.
There are tons of books that show you how to set up a webpage or use Twitter, but Handley isn’t telling you how to use the different platforms. She telling you what should be on them and why. Of all the marketing books I’ve read, EVERYBODY WRITES is the only one that puts the emphasis on the reader.
Handley starts with the basics of good, clear writing—avoid adverbs, use strong nouns and verbs, and be careful of easily confused words. She then goes on to explain how to put together stories and interviews. The next section covers every kind of marketing copy imaginable: social media, email, blogs, and even how to craft an eye-catching headline.
The chapters are short and snappy, but Handley never crosses the line from educational into preachy. All of her advice is practical and easy to follow.
Through it all, Handley has a relentless focus on readers. From the landing page of a website right through to a twitter bio, she wants writers to constantly ask how they can serve readers. Handley definitely practices what she preaches. She is honestly invested in making us more successful online writers. And she knows what questions to answer, what topics to cover, and what advice to give to do just that.
Rating: 4 stars
Pie Slices: 2 slices craft, 6 slices business
This book is best for: Advanced writers
I recommend this book.