Sooner or later, most writers will be called on to talk to a group. Whether it’s teaching a class, doing a talk at a bookstore, visiting a school, or being the guest on a podcast, public speaking is a skill writers need. I’ve done a fair amount of it myself, but I’m always trying to improve.
I’ve been watching a lot of TED talks lately, since these eighteen-minute talks are considered the gold standard. TED stands for Technology, Entertainment, and Design, although the talks can be about nearly anything and each speaker has a different style. All the speeches I’ve seen have been terrific, and I hoped that TALK LIKE TED would give me some insight into how these talks are put together and why they succeed.
However, TALK LIKE TED is an extremely simple overview of public speaking best practices, with a lot of blow-by-blow summaries of TED talks that Gallo likes. The how-to advice isn’t bad for beginners: be passionate about your topic, tell a story, teach new things, add humor, keep slides simple, and practice a lot. However, to be at a TED level, one has to go beyond the basics, and Gallo never does.
The subtitle of TALK LIKE TED is “The 9 Public-Speaking Secrets of the World’s Top Minds.” This is somewhat misleading. Gallo isn’t really sharing pubic-speaking tips in general, but simply showing us what all TED talks have in common. It’s more about what a TED talk is rather than how to give one. As such, it’s crammed with anecdotes, with Gallo constantly straying from the main point to share the details of yet another talk.
TALK LIKE TED has some solid advice for someone who has never given a speech before. It’s well-presented, but it does not break any new ground. It seems at once too basic and too specific. It seems geared toward helping you make a single speech, rather than helping you becoming an overall more effective speaker.
Rating: 3 stars
Pie slices: 8 slices business