Discover Your Brand by Emlyn Chand

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Many novelists resist the idea of author branding. “I’m a person, not a brand,” one might say. Or, “my writing is too creative to fit into a small box.” As a publicist, Chand has heard those reactions, but she’s quick to reassure writers that finding your brand isn’t about changing what you write just to sell books or win awards. Nor is it selling out your vision or writing the same book over and over.

Finding your brand is simply a shorthand way to tell potential readers the kind of book you write, and making sure you’re marketing your book to the readers who are interested in it. In a crowded marketplace, it’s essential to stand out, and having a consistent brand is the best way to guide the right readers to your books.

But how do you do that? I’ve read many marketing books that tell writers to “picture your ideal reader,” without helping you identify who that reader might be. But DISCOVER YOUR BRAND is full of ingenious exercises to tease out the answer. There are ways to find your books’ common denominator, discover the key things that readers of your genre are looking for, (and what they aren’t) and let readers know what they can find between the covers of your books.

The weakest part of DISCOVER YOUR BRAND is the chapter on finding your genre. It’s meant to be interactive, and by answering a few key questions, Chand promises to tell you the exact genre you’re writing. But the questions are vague, as are the categories. Most writers don’t need help figuring out if they’re writing romance or science fiction or fantasy. Writers do often need help teasing out the subgenres their books are in, since there’s a big difference between hardboiled and cozy mysteries, or cyberpunk and space opera. But Chand ignores subgenres altogether, so I’m not sure what the point of the chapter even is.

But once past that hurdle, Chand helps authors zero in on what truly defines their books. She guides you through the process of discovering what’s unique about you and your novels, and shows you how to wrap it all up in a carefully chosen phrase that tells readers at a glance what you’re all about.

Author branding, ultimately, is about making a promise to the reader and then keeping that promise. By telling the reader upfront what kind of book you are offering in a memorable way, you are helping to attract the exact readers you are looking for, because those readers are also looking for you.

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DISCOVER YOUR BRAND can be found here.

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Rating: 4 stars

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Pie Slices: 8 slices business

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This book is best for: intermediate writers

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I recommend this book.

 

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