The Dip by Seth Godin

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I didn’t expect to like this book. Godin tends to rub me the wrong way, and THE DIP is tiny, only 80 pages, so I thought it would be light on usefulness as well. But I took a chance, figuring I’d stop after a page or two.

I’m happy to report that I was wrong. THE DIP was way better than I thought it would be. I read the whole thing in one sitting and took two pages of notes.

The main idea is that everybody quits things. We quit gyms, jobs, marriages, hobbies, and even our passions. Writers quit submitting manuscripts, or quit revising, or even quit writing. When do we quit? At precisely the wrong time. We quit when it gets hard. Almost everyone quits when it gets hard. The few that stay in, succeed.

Here’s the thing. Everyone has to pay their dues. No matter what. Writers need to spend hours and hours writing and learning the market and submitting manuscripts. Paying dues is just built in. But quitters pay all those dues and receive no benefits, while others pay all those dues, pay just a little more, and succeed.

But there’s a flipside to this. Sometimes quitting is good. If you’re in a dead-end job or sport or hobby or passion, where working harder and longer will simply lead to more of the same, getting out early is the best choice.

So how do you know which is which? Godin never explains. But you know what? He doesn’t have to. In our guts, we know when we need to double down, because we’re simply in a rough patch on the way to our dreams. We also know when we’re just fooling ourselves, coasting, spending a lot of energy being mediocre. In that case, it’s better to quit, to free up time and energy for attacking a worthy goal.

Godin says it this way: Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the other.

Basic advice? Maybe. But it’s also advice that I—and probably many other people—needed to hear.

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THE DIP can be found here.

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Rating: 4 stars

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I recommend this book.

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