There are lots of books, websites, and courses about blogging, but most of them are about business blogs. An author blog is a completely different thing. Authors—especially fiction authors—don’t want to monetize our blogs. We just want to talk to our fans.
THE AUTHOR BLOG approaches blogging from that standpoint. Allen shows that authors don’t have to appeal to a wide audience, just our target readership. We shouldn’t even try to sell our own books on our blogs. Not directly, anyway. Blogs are simply a platform to communicate with readers. They provide an outlet for our nonfiction writing and a chance to share our view of the world. They also help a writer stick to a writing/publishing schedule, learn 21st century writing skills, and help a writer establish her brand.
Allen begins by convincing authors to start blogs. She explains how it can help your career, why blogging is different (and in some ways better) than social media, and why starting a blog now is better than waiting until your agent, editor, and fans start asking why you don’t have one.
The middle part of THE AUTHOR BLOG covers the basics of starting a blog: how to sign up with Blogger or WordPress, what your blog should look like, how to write your author bio and most importantly, what to write about. Allen goes into great detail about what a writer should share on the blog, and what she should keep to herself.
The final part covers things more experienced bloggers might want to try, such as guest blogging, blog hops, and using things like hashtags and SEO to get more traffic. But Allen never wants you to use gimmicks to build traffic or use things like pop-ups or spam comments. Good content delivered on a consistent schedule is better than any tricks the business blogs might dream up.
I loved how Allen reminded authors that our primary job is writing books, not blogs. She keeps blogs where they belong—as a sideline, not a priority. Allen is an advocate of slow blogging, and thinks once a week is a dandy schedule. She’s also much more interested in cultivating a few engaged fans than speaking to the whole world. Her common-sense approach is exactly what authors need.
Blogging isn’t going to change your life. It’s probably not going to change your career, either. But Allen’s sensible, realistic view of the blogging world might just change your mind.
THE AUTHOR BLOG is available here.
Rating: 5 stars
This book is best for: beginning to intermediate authors
I recommend this book.