Successful Self-Publishing by Joanna Penn

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When I self-published my first book, I didn’t know exactly how to do it. But I figured that the Amazon self-publishing platform was fairly intuitive, and that if I got horribly stuck I could google the answer. Besides, if I really screwed it up, I could always go back and fix it later. On the internet, there are endless do-overs. So I gleefully jumped in without much instruction and started publishing my own novels.

I soon found out that not everyone shares this attitude. I’ve met many first-time authors who are terrified. They don’t know the first thing about formatting and uploading their own books and rather than give it a try, they become stuck and do nothing. Or worse, they pay thousands of dollars to scam vanity publishing companies to do what they could do themselves for free.

Enter Penn and SUCCESSFUL SELF-PUBLISHING. This is the book that beginners need. It’s not about the why, it’s about the how. Penn assumes authors have a polished, professionally edited and well-covered book, but simply need a basic primer to go from there. This is self-publishing 101, and it covers everything authors need to know to get a manuscript from their computers to online stores.

Authors could find all this information out online by going from website to website, chasing pieces of it all over the internet, or they can get SUCCESSFUL SELF-PUBLISHING and have it all in one place. Penn covers the nuts and bolts of indie publishing, including how to format a book, how to get a cover, whether you should stick with just Amazon or sell at all retailers, and how to price your book.

Penn also has a breakdown of the costs of publishing. Editing, formatting, and cover design will all cost the author something, but putting your book on sale at retailers is free. (Retailers take a cut of each sale.) It’s important for authors to understand what to spend money on and what not to, so they don’t get scammed.

The second half of SUCCESSFUL SELF-PUBLISHING covers marketing—another thing that scares new authors. Authors can spend money on advertising, spend time doing content marketing (blogging, guest blogging, etc.) or both. Penn is realistic about how and when marketing efforts can help an author, and when it would be better to just write more books.

The self-publishing boom is still in its first decade, and things change all the time. Some of Penn’s specific advice might become dated, but the underlying principals she teaches won’t. Her advice boils down to, “Do what you can, hire out what you can’t do yourself, and don’t get scammed.”

And then, step by step, she tells you exactly how to do it.

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Successful Self-Publishing can be found here. (The ebook is currently free)

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Rating: 4 stars

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This book is best for: beginning authors

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I recommend this book

 

 

 

 

3 thoughts on “Successful Self-Publishing by Joanna Penn

  1. this book sounds like an excellent resource!! so many books tell you why you should DO something – everything from self publishing to starting a business or starting a garden or buying stocks or refinishing furniture or flipping a house. very, very few books tell you HOW to do something. we need more of the HOW kind.

    i run into that a lot, especially with software, where people think they might accidentally break something, or do something wrong, so they get paralyzed. you can’t break it. if you hit “delete” instead of “send” you are not going to erase your entire Outlook off of your computer. and if you upload the wrong file? just do it again.

    • Oh yes. Computers really scare some people. When I tutor my mom in computer basics, I always remind her that the “back” button is her friend, and it’s on every single screen. I think there’s a lot of crossover there, because uploading files for self-publishing is all digital (even if you’re making a paperback) and that bothers people who prefer things they can physically touch.

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