The subtitle of HOOK YOUR READERS promises “12 Proven Strategies to Write a Best-Selling Book.” But what Sloan delivers are twelve things that all novels have in common, whether they are bestsellers or midlist novels. Things like conflict, emotions, a hero who wants something, questions, and plot twists are things that all fiction has, so it’s silly to claim that they are unique to bestsellers.
Nobody will be amazed that novels need conflict. Nobody will be surprised that novels need strong emotion, but Sloan acts as if these are groundbreaking insights. In scant chapters of just a few pages each, she sketches out her twelve “discoveries,” illustrating them with snatches of bestselling novels to prove her points (that didn’t need proving).
There isn’t any instruction in this how-to book. Telling a reader that books need conflict and then showing them an example of conflict doesn’t provide any instruction whatsoever. There are exercises at the end of every chapter, but—again—they teach how to describe fiction rather than produce fiction.
Sloan is a psychologist, and has attempted to apply her training to an instructional how-to. The problem is, knowing why something works is not the same as being able to teach others how to do it. And having extremely shallow material means she doesn’t have anything to teach anyway.
Hook Your Readers can be found here.
Rating: 2 stars