Writing Killer Cover Copy by Elana Johnson

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Many authors have no trouble spinning out stories of 70,000 words or longer, but freak out when it comes to writing a 200 word description of that same novel. They either get super vague, telling the reader everything except what the book’s about, or they get super detailed, trying to cram every plot point of the story into two paragraphs. Neither of these approaches will sell books.

WRITING KILLER COVER COPY is meant for indie authors who want to write better book descriptions for online retailers, but Johnson’s approach will work equally well for authors who want to write query letters that will entice agents and editors. Before going indie, Johnson herself was traditionally published and wrote for the Query Tracker blog, so I believe her approach—with minor tweaking—works in both situations.

Johnson breaks down the process step by step, showing writers what they need to include in their cover copy and what they don’t. And just like good cover copy itself, WRITING KILLER COVER COPY is short, to the point, and useful.

Johnson writes in a very casual tone, with lots of digressions and extremely lame jokes that grew more tiresome as the book went on. I understand the value of humor when trying to tackle a difficult subject, but only when the humor works. Johnson’s jokes were as cringe-worthy as watching a stand-up comic bomb on stage night after night. Luckily, the central instruction holds up and the cornball jokes didn’t get in the way of the information.

Johnson suggests that writers start with a tagline—a one-sentence “grabber.” Love them or hate them, you can’t deny that taglines are effective. She then breaks down the four sections of a good book description: the hook, the set-up, the conflict, and the consequence. Johnson provides examples and exercises so writers can make sure that every part of their cover copy works.

Publishing is a strange business, and writers don’t control much. We can’t control what’s hot today, or how Amazon changes its algorithms, or if we score a BookBub feature. What we can control is our own product. The quality of our books and the way we present them to the market is completely up to us, and WRITING KILLER COVER COPY will help writers learn this essential skill.

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WRITING KILLER COVER COPY can be found here.

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Rating: 4 stars

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This book is best for: advanced writers

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I recommend this book.

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