How to Market a Book by Ricardo Fayet

When people find out that I publish myself, they almost always ask the same question. “How do you market your books?” I tell them that I market my books the same way large publishers do, since nowadays, indie authors have access to almost all the same tools and sales channels the bigger publishers do. That’s usually a satisfactory answer for readers.

Fellow writers, on the other hand, often blurt out a frustrated, “Yes, but how?” Beginning writers want to know the step-by-step method from uploading a book to getting it into readers’ hands. How, exactly, does that work?

HOW TO MARKET A BOOK is a great introduction to this topic, as Fayet covers all the basics in detail. He starts with mindset, that crucial jump an author takes from creator to salesperson. Then he talks about elements of the book itself that will help it to sell—the cover, the blurb, the niche, and endorsements. Only then does he turn to things like sales channels, email lists, and price promotions. Putting things in this order makes sense. There is no use spending time and money trying to market a book that is fundamentally unmarketable.

Fayet then turns to more advanced topics like advertising platforms, audio books, boxed set promotions, understanding Amazon algorithms (as much as anyone can understand Amazon algorithms) and the ever-popular wide vs. exclusive debate. The writing is smooth throughout, with exactly the right amount of depth to serve as a good introduction without being overwhelming. And when you’re ready to go deeper on a particular subject, Fayet offers suggestions for further reading.

Fayet is one of the founders of Reedsy, which is a freelance marketplace that matches service providers (editors, book designers, web designers, etc.) with authors. Many parts of HOW TO MARKET A BOOK sounded like commercials for Reedsy. There is nothing wrong with giving your company a shoutout if you think it does things well, but there were a few times that I felt like I was reading an infomercial rather than a how-to book.

Even taking that huge grain of salt into consideration, I still found HOW TO MARKET A BOOK extremely worthwhile reading. I liked that it didn’t promise shortcuts or “easy” tricks. The suggestions were practical and straightforward in an excellent beginners’ marketing book that will teach the essential skills that every writer should learn.

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HOW TO MARKET A BOOK can be found here

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Rating: 4 stars

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This book is best for: intermediate writers

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I recommend this book.

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