Successful Self-Publishing by Joanna Penn

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When I self-published my first book, I didn’t know exactly how to do it. But I figured that the Amazon self-publishing platform was fairly intuitive, and that if I got horribly stuck I could google the answer. Besides, if I really screwed it up, I could always go back and fix it later. On the internet, there are endless do-overs. So I gleefully jumped in without much instruction and started publishing my own novels.

I soon found out that not everyone shares this attitude. I’ve met many first-time authors who are terrified. They don’t know the first thing about formatting and uploading their own books and rather than give it a try, they become stuck and do nothing. Or worse, they pay thousands of dollars to scam vanity publishing companies to do what they could do themselves for free.

Enter Penn and SUCCESSFUL SELF-PUBLISHING. This is the book that beginners need. It’s not about the why, it’s about the how. Penn assumes authors have a polished, professionally edited and well-covered book, but simply need a basic primer to go from there. This is self-publishing 101, and it covers everything authors need to know to get a manuscript from their computers to online stores.

Authors could find all this information out online by going from website to website, chasing pieces of it all over the internet, or they can get SUCCESSFUL SELF-PUBLISHING and have it all in one place. Penn covers the nuts and bolts of indie publishing, including how to format a book, how to get a cover, whether you should stick with just Amazon or sell at all retailers, and how to price your book.

Penn also has a breakdown of the costs of publishing. Editing, formatting, and cover design will all cost the author something, but putting your book on sale at retailers is free. (Retailers take a cut of each sale.) It’s important for authors to understand what to spend money on and what not to, so they don’t get scammed.

The second half of SUCCESSFUL SELF-PUBLISHING covers marketing—another thing that scares new authors. Authors can spend money on advertising, spend time doing content marketing (blogging, guest blogging, etc.) or both. Penn is realistic about how and when marketing efforts can help an author, and when it would be better to just write more books.

The self-publishing boom is still in its first decade, and things change all the time. Some of Penn’s specific advice might become dated, but the underlying principals she teaches won’t. Her advice boils down to, “Do what you can, hire out what you can’t do yourself, and don’t get scammed.”

And then, step by step, she tells you exactly how to do it.

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Successful Self-Publishing can be found here. (The ebook is currently free)

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Rating: 4 stars

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This book is best for: beginning authors

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I recommend this book

 

 

 

 

The Last Fifty Pages by James Scott Bell

 

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Starting a novel is easy. Ending one is hard. Bringing a narrative of 70,000+ words to a satisfying conclusion is a high-wire act that demands an epic showdown, deep character change, tying up loose ends, and an emotional resolution. No wonder every writer has files of half-finished manuscripts on her computer.

But Bell is here to help. THE LAST FIFTY PAGES zeroes in on that all-important third act. Bell discusses the mechanics of endings, which most writers already know how to do: good guy and bad guy face off, one of them wins. But Bell goes far beyond the mechanics. He’s more interested in the purpose of endings. Tying up the plot is only a small part of that.

Bringing things to a satisfying conclusion means looking through the novel for moments of character change, and then amplifying them at the last moment. Bell gives examples from stories that work, from Huckleberry Finn to the Maltese Falcon, showing examples of this technique done well. Character change is what gives the ending—and the entire novel—emotional resonance.

Bell also discusses the different kinds of endings. Different genres have different requirements for their endings and one size does not fit all. Sometimes the protagonist wins. Sometimes she loses. Sometimes she wins but at too high a cost. Sometimes she loses one thing but wins another. Bell uses examples of well-known books and movies to illustrate his points. I’m a big fan of well-chosen examples, since that’s how I learn best.

Bell has a short chapter on ending blunders, but does not dwell too much on it, which I also appreciate. It’s important to know what not to do, but instructors need to go beyond that, to teach writers what they should do instead, and Bell really delivers here.

There are numerous ways to get to those magical two words: the end, With THE LAST FIFTY PAGES along as a guide, a writer will get there, and she’ll make herself—and her readers—happy along the way.

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THE LAST FIFTY PAGES can be found here.

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Rating: 4 stars

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This book is best for: intermediate writers

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I recommend this book

Author Your Life by Lara Zielin

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A few years ago, Zielin was in a place that many people get to in the middle of their lives. Things just weren’t working out the way she wanted them to and everything was a struggle. Her finances, her weight, and her relationships were all bad and getting worse, and she was drinking more than she should. She knew she had to do something, but what?

Zielin is the author of several novels and nonfiction books, so naturally she turned to writing as a way out, and AUTHOR YOUR LIFE was born. Every morning, she woke up early and wrote down her life—not as it was, but as she wanted it to be. And slowly, over the course of a year, her real life started to match what was on the page. Not exactly affirmations, not exactly morning pages, Zielin’s journal was more of a roadmap for her soul.

Like Bird by Bird by Anne Lamott or On Writing by Stephen King, AUTHOR YOUR LIFE is part memoir, part instruction. Zielin is honest about her struggles and mistakes. She’s also extremely witty. She’s not some guru dispensing wisdom from on high. She’s a completely relatable middle-class Midwesterner. Zielin could be me. She could be all of us.

AUTHOR YOUR LIFE teaches you to use that awesome writer’s imagination of yours, but instead of visualizing the perfect outcome for your characters, you’ll be visualizing the perfect outcome for yourself. Through specific writing exercises and free-form journaling, Zielin takes you through all the steps needed to create your own happy ever after.

Writing down your ideal life every day won’t magically manifest your goals with no effort on your part. I don’t think there’s any magic involved. But I still think Zielin’s approach is brilliant.

Writing down your ideal life, day after day, forces you to clarify your goals. What do you really want? So many of us say we want to be writers, but don’t do the work that will make it happen. Doing the exercises in AUTHOR YOUR LIFE will force you to get super clear on your goals and see, in black and white, what it will take to get there. As you write, unexpected connections and solutions will come. Working toward your goals then becomes a pleasure, rather than a struggle, because you’ve cleared your own path.

Zielin doesn’t promise miracles. She’s far too smart for that. She promises hard work and struggle and setbacks and also clarity and joy and fun—just like the stories we love so much.

Reading AUTHOR YOUR LIFE was eye-opening and inspiring. I’ve already purchased several of my favorite blank notebooks so I can start telling the story that matters most: my own.

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AUTHOR YOUR LIFE can be found here.

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Rating: 4 stars

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I recommend this book

Dear Writer, You Need to Quit by Becca Syme

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In addition to being a bestselling author, Syme has been a writing coach and productivity teacher for over a decade. She’s seen the same patterns over and over, and seen writers stumble in some very predictable ways. Now Syme has written her coaching philosophy on paper, so anyone not lucky enough to take one of her classes can still benefit from her advice. DEAR WRITER, YOU NEED TO QUIT is not a book about quitting writing. It’s about quitting the bad habits that steal your writing time or make you unhappy.

There is a lot of tough love in this book. Syme has been coaching long enough to have seen every bad habit that writers fall into and she’s here to cut the bullshit—especially the bullshit we tell ourselves.

With chapters titles like “Quit Thinking Facebook is Your Friend” and “Quit Expecting This to Be Easy” and “Quit Fixing the Wrong Problem” you know Syme is not going to sugarcoat anything. She tells writers exactly what they’re doing wrong, exactly why they’re doing it, and how to get out of their own way to get words on the page. She especially wants to destroy the myth that there is a single switch you can flip to magically change your life. There isn’t. You have to do the work.

But even as she’s telling it like it is, Syme’s kindness shines through. Her advice comes from the deep understanding of a writer’s psyche and a sincere desire to help. The advice she gives most often is to “question the premise.” Instead of simply copying other people’s workflow systems, first look within and ask if this is something that will truly fit with the way you’re wired. So many productivity books remove your agency by forcing you into someone else’s box. Syme empowers writers—not by teaching a system, but by teaching writers how to make their own system.

There were a few times that Syme glossed over things, telling writers that if they wanted more information, they should sign up for one of her online classes. I guess that’s to be expected. Her classes are several weeks long and she can’t put it all in one book. However, I do wish DEAR WRITER, YOU NEED TO QUIT stood alone a bit more rather than serving as an introduction to her class.

But about that class? I took Syme’s Write Better Faster class in 2017 and it was the best thing I ever did for my career. I mean it. Before that class, I’d been devouring time-management and productivity books, wondering why all of them worked some of the time but none of them worked all of the time. The answer is that we’re all wired differently, and everyone has a different relationship to time. It’s obvious in retrospect, but it was something I had to be shown, rather than told. Syme’s class helped me find a system that worked for me and I’ve been a happier, more productive writer ever since.

If you can take Syme’s class, do it. If you can’t, DEAR WRITER, YOU NEED TO QUIT will take you a long way on your career path.

You’ll have to go the rest of the way on your own.

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DEAR WRITER, YOU NEED TO QUIT can be found here.

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Rating: 4 stars

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This book is best for: beginning to intermediate writers

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I recommend this book.

 

Make Your Writing Bloom by Shonell Bacon

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I never fall out of love with writing. It will always be one of my favorite things. But I do get shiny manuscript syndrome, where starting a new project seems more appealing than finishing the current one. MAKE YOUR WRITING BLOOM can help with that, as well as the more serious problem of general writer’s block.

MAKE YOUR WRITING BLOOM is a slim book that takes you through seven days of exercises. I often skip exercises in how-to books, but I took these seriously and finished all of them. Each day tackles your attitude about writing from a different angle. Why do you love to write? What fears do you have around it? What’s getting in your way? How can you incorporate writing into your daily life?

There are no wrong answers, and any epiphanies you have are up to you to interpret. There isn’t much advice in here at all, except to trust in the exercises, trust in the process, and keep writing. Bacon also includes snippets of her own struggles, which I found extremely relatable, since she’s a teacher and an editor, like me. We both are sometimes so overwhelmed with other people’s words that we have trouble finding our own.

Bacon is always realistic. She talks honestly about her setbacks and times she’s sabotaged herself, but not in a woe-is-me way. She overcame her own blocks, and is confident that we can do the same. I  appreciated that positive vibe. At this point in my career, I am completely over books that try to instill fear in writers or treat writing as something horrible and difficult. Bacon doesn’t do that, because she doesn’t have to. She starts by reminding writers why they love the craft so much, and it’s something she returns to again and again throughout the book.

While spending a week making my writing bloom, I fell a little bit more in love with my own writing too.

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MAKE YOUR WRITING BLOOM can be found here.

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Rating: 4 stars

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This book is best for: beginning to intermediate writers

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I recommend this book.

 

The Procrastination Equation by Piers Steel

 

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According to Steel, there are three reasons people procrastinate. We’re bored with the task, we expect to fail, or the results are just too abstract. Of these three, it’s the third one that’s really the problem. There are real consequences in the present, while there are only theoretical ones in the future.

The longer it takes to reach our goal, the more we procrastinate. People usually don’t have trouble writing five hundred words due tomorrow. But they have a harder time with five thousand words due in a month, or fifty thousand words due in a year. For writers not under contract, with no deadline, the problem is especially acute. A fuzzy, abstract thing that we want to achieve at some unknown date in the future might as well be called a wish or a dream, rather than a goal.

Even worse, our brains are hard-wired to be impulsive, to make ourselves happy right now rather than working toward an abstract future. Modern life with television, internet, and shopping makes it worse.

Steel has devoted his life to studying procrastination, so THE PROCRASTINATION EQUATION is focused on explaining why we do the things we do. It’s a little bit lighter when it comes to solutions. There are no step-by-step things to try. But understanding how our brains are wired makes the solution to procrastination easier to come by.

The easiest thing to do is to artificially shorten the deadline. Rather than saying a novel will be done by a certain date, set goals for finishing each chapter. Writers also have to stay on task while writing, since flow is so important and interruptions are deadly. It’s horrible that we work and play on the same computers, and those bastards in Silicon Valley have set up social networking to be so addictive. Internet blockers are good. So are time limits and schedules. Anything we can do to take choice out of it is helpful, since our impulsive brains will always choose checking Twitter over working on a difficult scene.

Steel also has advice for setting goals. He thinks the much-used acronym S.M.A.R.T. is stupid. S.M.A.R.T. stands for Specific, Measurable, (which are the same thing) Attainable, Realistic, (also the same thing) and Time-Anchored. Steel suggests four alternate attributes for goals. He says they should be meaningful, challenging, with multiple sub-goals on a modest but regular schedule.

THE PROCRASTINATION EQUATION isn’t truly a how-to book. Steel is more interested in telling us why we procrastinate than how to stop doing it. Even so, I found lots of useful information in its pages—information I can use right now.

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THE PROCRASTINATION EQUATION can be found here.

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Rating: 4 stars

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I recommend this book.

 

Deep Work by Cal Newport

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I used to scoff at people who needed an internet blocker while writing. If they were getting distracted by social media, maybe they simply didn’t love writing enough. Not anymore! Nowadays, I’m testing programs like Freedom and Cold Turkey and asking my friends which blocker works best.

Distractions are everywhere. Even worse, they are affecting our brains. The more we let ourselves get distracted, the more our brain trains us to be distractible. Computers and social media are so enticing (maybe even addictive) it’s no wonder we can’t concentrate anymore. Uninterrupted time is rare and becoming rarer. But concentrating deeply, being in “the zone,” is exactly what writers need to do. DEEP WORK has some excellent advice for writers who need to slow down, concentrate, and produce more books.

DEEP WORK is divided into two parts: theory and practice. In part one, Newport lays out why deep work is rare, valuable, and meaningful. He distinguishes between “shallow work” (things like email and meetings) and “deep work” (things like writing, computer coding, and inventing). Shallow work will make you look—and feel—busy, but only deep work truly matters. After all, nobody gets a promotion because they are great at email.

But a persuasive argument for deep work is no good without an action plan. Newport has advice for scheduling deep work, banishing distractions, and cutting out as much shallow work as possible. I found Newport’s suggestions extremely practical and not at all hard.

Newport also suggests cutting out all social media. This last one is probably not realistic for a writer, since social media is our main source of networking and fans expect to interact with us online. However, we certainly can all limit our use of social media, especially during prime writing time.

As much as I loved this book, I do think Newport has a blind spot. He cites numerous examples of men doing deep work, from Carl Jung to Nate Silver, but he quotes few women, and ignores gendered expectations. Women, especially married women, are expected by our society to take up domestic and childcare work, as well as emotional labor such as daily scheduling and managing the social life of the couple. Men are rewarded for ignoring all that and retreating into work in a way that women are not. You can’t do deep work when you’re interrupted all the time and women are most often the ones being interrupted.

DEEP WORK is not for everyone. I can’t imagine a nurse or a waiter or an electrician getting much out of this book, since their jobs are fast-paced and extremely interactive. Newport’s advice is for a certain kind of worker: a knowledge worker who works alone. In short, writers are the ideal audience.

Spending lots of time “in the zone” is crucial for writers, especially new writers without a book contract, who have to rely on their own willpower to get a book written. Without deep work, writers can drift from shallow task to shallow task, looking “busy” the whole time but never getting any of their books written.

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DEEP WORK is available here.

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Rating: 4 stars

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This book is best for: beginning to intermediate writers

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I recommend this book.