Writing Without Rules by Jeff Somers

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WRITING WITHOUT RULES might be the most annoying book I’ve ever read. Somers contradicts himself in almost every chapter, gives shockingly bad advice, and generally comes across as a dude-bro with the maturity of a teenager.

The book is divided into two sections: writing and selling what you write. Some of Somers’ advice is good, some isn’t. The problem is, the good advice can be found in other, better books and the bad advice is so out-there that following it will actually hold writers back. That is, if writers can actually wade through the numerous inconsistencies to figure out what Somers is trying to say. For example, he claims that he never uses beta readers. However his wife and his best friend always read and critique his manuscripts before he sends them out. Does Somers not know that they are his betas? The entire book is like this. Whatever Somers says on one page, you can be sure he will say its opposite a few pages later.

The footnotes in WRITING WITHOUT RULES sometimes cover half the page and bleed onto the next. Most of the footnotes are to make a bad joke, explain the joke, or ask you to please laugh at the joke. It’s clear that Somers finds himself delightful and thinks the rest of the world does too. But in reality, he’s just another entitled guy who assumes he can do his job half-assed and still succeed, as long as he does it with a nudge and a wink.

Somers revels in his mediocrity. He goes on at length about how he went to college because he thought it would be easy and never studied while he was there. He found both his agent and his publisher through such an improbable series of coincidences that the only true advice he can offer is something along the lines of, “Be lucky, like me.” Even writing a how-to book was something he did on a whim, not out of a desire to help writers, but because his agent thought it would be good for his brand.

His only saving grace seems to be that he writes nearly nonstop. If Somers is to be believed (and this isn’t a given) he’s extremely prolific. He’s able to do almost everything wrong and still achieve a little bit of success because he’s selling a tiny fraction of his seemingly endless output.

The friend who lent me this book said, “I almost feel bad for Somers. Like he could be so much more successful if he stopped following his own advice.”

I believe we’ve reached a new low on the Writing Slices blog. I’ve found a book that not only will hurt aspiring writers if they read it, but probably hurt the person who wrote it.

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WRITING WITHOUT RULES can be found here.

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Rating: 1 star

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I recommend Writing the Novel From Plot to Print to Pixel by Lawrence Block or Writing Fiction for all You’re Worth by James Scott Bell instead of this book.

The Procrastination Equation by Piers Steel

 

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According to Steel, there are three reasons people procrastinate. We’re bored with the task, we expect to fail, or the results are just too abstract. Of these three, it’s the third one that’s really the problem. There are real consequences in the present, while there are only theoretical ones in the future.

The longer it takes to reach our goal, the more we procrastinate. People usually don’t have trouble writing five hundred words due tomorrow. But they have a harder time with five thousand words due in a month, or fifty thousand words due in a year. For writers not under contract, with no deadline, the problem is especially acute. A fuzzy, abstract thing that we want to achieve at some unknown date in the future might as well be called a wish or a dream, rather than a goal.

Even worse, our brains are hard-wired to be impulsive, to make ourselves happy right now rather than working toward an abstract future. Modern life with television, internet, and shopping makes it worse.

Steel has devoted his life to studying procrastination, so THE PROCRASTINATION EQUATION is focused on explaining why we do the things we do. It’s a little bit lighter when it comes to solutions. There are no step-by-step things to try. But understanding how our brains are wired makes the solution to procrastination easier to come by.

The easiest thing to do is to artificially shorten the deadline. Rather than saying a novel will be done by a certain date, set goals for finishing each chapter. Writers also have to stay on task while writing, since flow is so important and interruptions are deadly. It’s horrible that we work and play on the same computers, and those bastards in Silicon Valley have set up social networking to be so addictive. Internet blockers are good. So are time limits and schedules. Anything we can do to take choice out of it is helpful, since our impulsive brains will always choose checking Twitter over working on a difficult scene.

Steel also has advice for setting goals. He thinks the much-used acronym S.M.A.R.T. is stupid. S.M.A.R.T. stands for Specific, Measurable, (which are the same thing) Attainable, Realistic, (also the same thing) and Time-Anchored. Steel suggests four alternate attributes for goals. He says they should be meaningful, challenging, with multiple sub-goals on a modest but regular schedule.

THE PROCRASTINATION EQUATION isn’t truly a how-to book. Steel is more interested in telling us why we procrastinate than how to stop doing it. Even so, I found lots of useful information in its pages—information I can use right now.

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THE PROCRASTINATION EQUATION can be found here.

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Rating: 4 stars

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I recommend this book.

Creating Your Author Brand by Kristine Kathryn Rusch

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Branding isn’t something novelists think about much. It seems like something the head honchos at Pepsi and Google should worry about, not the business of an author. And the book marketing gurus always tell us “the author is the brand.” Or is it the series? If the author’s name is big enough on the cover and all the covers in the series look alike, the author is branded, right? Rusch tackles these—and many other—myths, starting with the book’s title. Creating is a verb, and it underscores that an author’s brand doesn’t just happen. A writer has an active role to play, whether she realizes it or not.

Rusch originally started writing CREATING YOUR AUTHOR BRAND on her blog, but questions from her readers poured in and as she started addressing them, she realized she had a book. Rusch has experience in every aspect of the field, from author (traditional and indie) to magazine editor to book publisher, so branding is something she’s thought about from more than one angle and her expertise shows through.

Rusch divides her book into the early and intermediate stages of an author’s career. She breaks down the difference between brand identity (what an author thinks her brand is) and brand image (what the public thinks the brand is). She teaches writers how to identify the target audience and how to inspire brand loyalty. She also has different advice for growing an audience depending on the author’s goals and how many books she has out.

Rusch also does something I’ve never seen another marketing expert do: she cautions against fast growth. Most marketers promise huge sales and bestseller status if you’ll only follow their simple steps. Rusch knows how foolhardy that is. She’s seen firsthand how careers spike and then crash due to over-marketing. Readers are individuals, after all, and you can only grow an audience one reader at a time.

My only quibble is that a few chapters were overly long. Sometimes Rusch takes a little while to get to the main point. I get the sense that she’s thinking out loud (or through her fingers) and a few of her insights were discovered as she wrote them. She could have gone back and tightened those chapters. But sometimes, knowing how the author came to her conclusions is the whole point, so this might not be a concern for some readers.

I like that CREATING YOUR AUTHOR BRAND is conceptual, not prescriptive. Rusch is here to teach the deep principles of branding, not a one-time formula to follow. The latter might be simple, but it will probably only work in the short term. Rusch respects her readers and knows that when we understand the underlying concepts, we can apply them to our own work to keep our branding healthy for the long term.

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CREATING YOUR AUTHOR BRAND can be found here.

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Rating: 5 stars

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This book is best for: intermediate writers

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I recommend this book.

The Author Blog: Easy Blogging for Busy Authors by Anne R Allen

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There are lots of books, websites, and courses about blogging, but most of them are about business blogs. An author blog is a completely different thing. Authors—especially fiction authors—don’t want to monetize our blogs. We just want to talk to our fans.

THE AUTHOR BLOG approaches blogging from that standpoint. Allen shows that authors don’t have to appeal to a wide audience, just our target readership. We shouldn’t even try to sell our own books on our blogs. Not directly, anyway. Blogs are simply a platform to communicate with readers. They provide an outlet for our nonfiction writing and a chance to share our view of the world. They also help a writer stick to a writing/publishing schedule, learn 21st century writing skills, and help a writer establish her brand.

Allen begins by convincing authors to start blogs. She explains how it can help your career, why blogging is different (and in some ways better) than social media, and why starting a blog now is better than waiting until your agent, editor, and fans start asking why you don’t have one.

The middle part of THE AUTHOR BLOG covers the basics of starting a blog: how to sign up with Blogger or WordPress, what your blog should look like, how to write your author bio and most importantly, what to write about. Allen goes into great detail about what a writer should share on the blog, and what she should keep to herself.

The final part covers things more experienced bloggers might want to try, such as guest blogging, blog hops, and using things like hashtags and SEO to get more traffic. But Allen never wants you to use gimmicks to build traffic or use things like pop-ups or spam comments. Good content delivered on a consistent schedule is better than any tricks the business blogs might dream up.

I loved how Allen reminded authors that our primary job is writing books, not blogs. She keeps blogs where they belong—as a sideline, not a priority. Allen is an advocate of slow blogging, and thinks once a week is a dandy schedule. She’s also much more interested in cultivating a few engaged fans than speaking to the whole world. Her common-sense approach is exactly what authors need.

Blogging isn’t going to change your life. It’s probably not going to change your career, either. But Allen’s sensible, realistic view of the blogging world might just change your mind.

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THE AUTHOR BLOG is available here.

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Rating: 5 stars

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This book is best for: beginning to intermediate authors

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I recommend this book.

 

Deep Work by Cal Newport

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I used to scoff at people who needed an internet blocker while writing. If they were getting distracted by social media, maybe they simply didn’t love writing enough. Not anymore! Nowadays, I’m testing programs like Freedom and Cold Turkey and asking my friends which blocker works best.

Distractions are everywhere. Even worse, they are affecting our brains. The more we let ourselves get distracted, the more our brain trains us to be distractible. Computers and social media are so enticing (maybe even addictive) it’s no wonder we can’t concentrate anymore. Uninterrupted time is rare and becoming rarer. But concentrating deeply, being in “the zone,” is exactly what writers need to do. DEEP WORK has some excellent advice for writers who need to slow down, concentrate, and produce more books.

DEEP WORK is divided into two parts: theory and practice. In part one, Newport lays out why deep work is rare, valuable, and meaningful. He distinguishes between “shallow work” (things like email and meetings) and “deep work” (things like writing, computer coding, and inventing). Shallow work will make you look—and feel—busy, but only deep work truly matters. After all, nobody gets a promotion because they are great at email.

But a persuasive argument for deep work is no good without an action plan. Newport has advice for scheduling deep work, banishing distractions, and cutting out as much shallow work as possible. I found Newport’s suggestions extremely practical and not at all hard.

Newport also suggests cutting out all social media. This last one is probably not realistic for a writer, since social media is our main source of networking and fans expect to interact with us online. However, we certainly can all limit our use of social media, especially during prime writing time.

As much as I loved this book, I do think Newport has a blind spot. He cites numerous examples of men doing deep work, from Carl Jung to Nate Silver, but he quotes few women, and ignores gendered expectations. Women, especially married women, are expected by our society to take up domestic and childcare work, as well as emotional labor such as daily scheduling and managing the social life of the couple. Men are rewarded for ignoring all that and retreating into work in a way that women are not. You can’t do deep work when you’re interrupted all the time and women are most often the ones being interrupted.

DEEP WORK is not for everyone. I can’t imagine a nurse or a waiter or an electrician getting much out of this book, since their jobs are fast-paced and extremely interactive. Newport’s advice is for a certain kind of worker: a knowledge worker who works alone. In short, writers are the ideal audience.

Spending lots of time “in the zone” is crucial for writers, especially new writers without a book contract, who have to rely on their own willpower to get a book written. Without deep work, writers can drift from shallow task to shallow task, looking “busy” the whole time but never getting any of their books written.

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DEEP WORK is available here.

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Rating: 4 stars

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This book is best for: beginning to intermediate writers

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I recommend this book.

The Dip by Seth Godin

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I didn’t expect to like this book. Godin tends to rub me the wrong way, and THE DIP is tiny, only 80 pages, so I thought it would be light on usefulness as well. But I took a chance, figuring I’d stop after a page or two.

I’m happy to report that I was wrong. THE DIP was way better than I thought it would be. I read the whole thing in one sitting and took two pages of notes.

The main idea is that everybody quits things. We quit gyms, jobs, marriages, hobbies, and even our passions. Writers quit submitting manuscripts, or quit revising, or even quit writing. When do we quit? At precisely the wrong time. We quit when it gets hard. Almost everyone quits when it gets hard. The few that stay in, succeed.

Here’s the thing. Everyone has to pay their dues. No matter what. Writers need to spend hours and hours writing and learning the market and submitting manuscripts. Paying dues is just built in. But quitters pay all those dues and receive no benefits, while others pay all those dues, pay just a little more, and succeed.

But there’s a flipside to this. Sometimes quitting is good. If you’re in a dead-end job or sport or hobby or passion, where working harder and longer will simply lead to more of the same, getting out early is the best choice.

So how do you know which is which? Godin never explains. But you know what? He doesn’t have to. In our guts, we know when we need to double down, because we’re simply in a rough patch on the way to our dreams. We also know when we’re just fooling ourselves, coasting, spending a lot of energy being mediocre. In that case, it’s better to quit, to free up time and energy for attacking a worthy goal.

Godin says it this way: Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the other.

Basic advice? Maybe. But it’s also advice that I—and probably many other people—needed to hear.

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THE DIP can be found here.

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Rating: 4 stars

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I recommend this book.

Closing the Deal on Your Terms by Kristine Kathryn Rusch

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When it comes to publishing, Rusch has seen it all. She’s the former editor of The Magazine of Fantasy and Science Fiction. She has published books both traditionally and indie. She’s run a small press. She’s sold short stories to magazines. So it’s fair to say she’s seen just about every kind of contract and has negotiated them from both sides of the desk.

Who better to warn you about what’s in them? Whether you’re an indie author trying to sell foreign rights, a traditionally published author asking what’s next or a newbie just starting your publishing journey, you need three things: a good IP lawyer, the ability to walk away from a bad contract, and a copy of this book.

Rusch knows what can happen when an inexperienced writer—giddy from finally being offered a book contract—signs it without negotiating it. CLOSING THE DEAL ON YOUR TERMS is no substitute for good legal advice, but it’s a great introduction to the kinds of “gotcha” clauses publishers are adding to contracts these days.

Most writers only look at money paid and when the manuscript is due. They don’t understand all the ways that they can—and will—be screwed over. For example, deep discount clauses allow publishers to make money on your books without giving any to you. Rights grabs mean that your publisher could turn your book into a movie or a game without consulting you. Options clauses can legally bind you to your publisher for many years and many books. And these are only the most obvious examples. Modern contracts are full of worse things, buried under confusing language and contradictory clauses.

An agent won’t save you from these terrible contracts. In most cases, an agent will urge you to sign them. Many agents are also presenting their own agency agreements (read: contracts) to authors, binding that author to the agent as well as the publishing house.

Because things have changed so radically in the last thirty years, Rusch discourages writers from dealing with publishers for any book-length fiction at this time. However, she understands that every career is different, and doesn’t tell writers what to do. In fact, she defends writers who want to sign any contract under the sun, as long as that writer knows exactly what she’s signing and why.

CLOSING THE DEAL ON YOUR TERMS isn’t an easy read. It’s not one of those great craft books that will energize your writing or an inspirational book that will make you feel good. Rusch herself became quite downhearted while writing it, as she realized just how bad things had gotten in publishing land. But she stuck it out and did us all a great service by writing a book that isn’t fun, but necessary.

CLOSING THE DEAL ON YOUR TERMS is probably not a book that any writer wants. However, it’s exactly the book that every writer needs.

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CLOSING THE DEAL ON YOUR TERMS can be found here.

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Rating: 5 stars

 

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This book is best for: intermediate and advanced writers

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I recommend this book