The Relaxed Author by Joanna Penn and Mark Leslie Lefebvre

There are two truths that self-published authors have taken as holy writ: there is no better marketing than writing a new book, and books are only “new” for thirty days. In the first month of a book’s life, Amazon and the other retailers will help out quite a bit with behind-the-scenes marketing. After that, you’re on your own.

If both of those things are true, then it stands to reason that the best way to succeed in self publishing is to write a new book every single month. Lots of indie authors tried it, either on their own or as a conglomerate of four to six authors publishing under a single pen name. And to no one’s surprise, many of these authors have burned out.

Even if an author isn’t writing a book a month, trying to wear both the writer hat and publisher hat can be exhausting if the writer is trying to get maximum results from both jobs. Something’s got to give. But what should that something be?

THE RELAXED AUTHOR is part manifesto, part wise guide, and part evaluation tool. Writers don’t have to do it all, and Penn and Lefebvre are here to help sort out what’s truly useful for indie authors and what’s mere hype.

THE RELAXED AUTHOR is divided into four sections: writing, publishing, marketing, and running your author business. Each step of the way, the authors ask the right questions to help writers decide how to spend their time and effort. Being a “relaxed author” doesn’t mean doing things half-assed. It doesn’t mean you should stop caring about things. Being relaxed means going at the speed that’s right for you, and making good decisions that will provide a solid foundation for your writing life.

Penn and Lefebvre take turns writing the chapters, giving two perspectives on every problem. All of the advice is solid, and where Penn and Lefebvre have differing opinions, the reasons behind those opinions is also instructive. For example, Penn uses virtual assistants while Lefebvre finds them more trouble than they’re worth. Neither one is right or wrong. They are simply doing what’s best for them. That’s the final key. To be a relaxed author is to be self-aware, and THE RELAXED AUTHOR helps writers think through every aspect of their writing and publishing life.

Stressed out writers don’t write well. Staying relaxed can, ironically, help an author stay more creative and productive for the long haul—both as an author and as a self-publisher.

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THE RELAXED AUTHOR can be found here

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Rating: 4 stars

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This book is best for: intermediate writers

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I recommend this book